Social Media - Small Business should participate in it or not

Now a days every companies are focusing on social media for their web campaigns. As this gives user to advertise product free, and gives a greater exposure to their campaigns. As it can be said social media have three components concept, media, social interface. The top most social networks are twitter, myspace, facebook etc.

As everything has its advantage and disadvantages. Social media also have some advantages and disadvantages. Advantages,It build relationships with similar interest of people and huge conversation, Make your identity and explore your creativity, sharing and connectivity. Disadvantage are many content are overlooked, Information overload and social networking overload, work balance are hard to achieve etc.

Earlier Shana has stated about 20 Reasons Your Small Business Should Use Social Media Marketing

1) Branding
2)Create a buzz
3) Online reputation management
4) Establish yourself as an expert
5) Word of mouth
6) Build relationships and become more personal
7) Open up the line of communication between business owner and millions of potential customers
8| Small businesses can compete with the large companies
9) Social networking with potential clients and customers from all over the globe
10) Get great traffic
11) Increase your link-ability
12)Helps with search engines
13)Much cheaper than traditional marketing and advertising
14)Your company is more accessible
15)Direct conversation to a specific niche
16)Provides another way for potential customers to find you
17)It's a way to explain yourself
18)Show Your Stuff
19)Find out exactly what your customers want –
20)Your customers can play an active role in the business

For detail you can visit http://blissfullydomestic.com/2008/20-reasons-small-businesses-should-use-social-media

But today B.L. Ochman has come up with 10 things social media can’t do for you

1. Substitute for marketing strategy.
2. Succeed without management buying in.
3. Be viewed as a short-term project.
4. Produce meaningful, measurable results quickly.
5. Be done in-house by the vast majority of companies.
6. Provide a quick fix to the bottom line or a tarnished reputation.
7. Be done without a realistic budget.
8. Guarantee sales or influence.
9. Be done by “kids” who “understand social innately.”
10. Replace PR.

For more visit: http://www.tirebusiness.com/subscriber/headlines2.phtml?cat=1204552929&headline=10+things+social+media+can%92t+do+for+you&id=1262803026

Whats your opinion about social media.