The day of 19'th May, 2008, would be a memorable day for the online marketing, search engine advertising and social networking. There are two reasons for this.
First reason is that, on this date AOL is completing its takeover of social networking site Bebo, which means that Yahoo is going to loose a key deal to supply advertising to the social networking site.
And second reason is that Yahoo has confirmed its willingness to discuss a new and more limited deal with Microsoft over combining the two companies. The combination is likely to affect online marketing and advertising businesses.
Both of these happenings may bring great changes in the worldwide environment of online marketing, Internet advertising and social advertising.
Earlier Microsoft had proposed an online advertising deal with Yahoo, two weeks after the failure of talks about a takeover of the Silicon Valley firm for 47.5 Billion USD or £24.4 Billion.
The buzz is that Yahoo has said that it will evaluate each of their alternatives, including any Microsoft proposal, consistent with its fiduciary duties. The firm would focus on maximising stockholder value. At the same time Yahoo and its board of directors would consider a number of value maximising strategic alternatives.
Meanwhile, buzz is also that talks between Yahoo and Google are intensifying. Two are trying to push an online marketing and online advertising deal through ahead of any renewed approach from Microsoft.
Yahoo and Google might explore an open platform on which the two firms could jointly bid to serve ads alongside search results. The project could be announced within two weeks.
Tuesday, May 27, 2008
Friday, May 23, 2008
Online Ad Network Tyroo launched Gaming channel for advertisers
Tyroo Media, one of the online ad network, launched a Premium Gaming channel which consist of inventory like Miniclip.com, UltimateArcade.com and Cheatcodes.com. It targets an age-group of 13-25 years with high speed broadband connections and good spending power.
Aditya Khanna, business head, Tyroo Media said, “Gaming is one of our strong sub-categories as part of our complete entertainment bouquet that also includes Social Networking, Movies, Music and Downloads among others. It is typically being used by advertisers in the FMCG, sports, manufacturing, and personal technology industries”
According to Aditya Khanna, Tyroo is currently offering Premium Technology, NRI, Entertainment, Education, Auto, Cricket, News and Regional inventories making the company one of the largest horizontal inventory accumulator in India.
Aditya Khanna, business head, Tyroo Media said, “Gaming is one of our strong sub-categories as part of our complete entertainment bouquet that also includes Social Networking, Movies, Music and Downloads among others. It is typically being used by advertisers in the FMCG, sports, manufacturing, and personal technology industries”
According to Aditya Khanna, Tyroo is currently offering Premium Technology, NRI, Entertainment, Education, Auto, Cricket, News and Regional inventories making the company one of the largest horizontal inventory accumulator in India.
Google New online backup Services Soon
According to a Silicon Valley entrepreneur, GOOGLE may launch a new backup service.
Google's Online backup services allow user to use the internet like a hard drive, usually on a subscription basis. This is part of a shift towards "cloud computing", or moving data onto the web so it is accessible from anywhere.
A Google Australia spokesperson could not confirm Mr Calacanis' prediction.
"The applications Australians use every day, such as email, photo sharing, and word processing, are moving to the web because it's easier to share and access your data from anywhere when it's online, in one place," the spokesperson said.
"Storage is an important part of this move towards 'cloud computing'. That's why we've always offered a lot of free storage.
"However, we don't have anything new to announce right now."
Mr Calacanis said the move towards online backup will help make data storage issues a thing of the past.
"I think backup is going to be one of those problems that was a huge problem yesterday and will not be a problem at all tomorrow."
Google's Online backup services allow user to use the internet like a hard drive, usually on a subscription basis. This is part of a shift towards "cloud computing", or moving data onto the web so it is accessible from anywhere.
A Google Australia spokesperson could not confirm Mr Calacanis' prediction.
"The applications Australians use every day, such as email, photo sharing, and word processing, are moving to the web because it's easier to share and access your data from anywhere when it's online, in one place," the spokesperson said.
"Storage is an important part of this move towards 'cloud computing'. That's why we've always offered a lot of free storage.
"However, we don't have anything new to announce right now."
Mr Calacanis said the move towards online backup will help make data storage issues a thing of the past.
"I think backup is going to be one of those problems that was a huge problem yesterday and will not be a problem at all tomorrow."
Thursday, May 15, 2008
IBNLive.com launches Mindgames and Active Search
News portal IBNLive.com, has added two new features in the website named Mindgames and Active Search. As per the company, these two features have been added to increase more participation of users and to present them daily news and new stories.
In Mindgames section, it contains Daily Crosswords with five categories general, business, sports, cricket and entertainment and with a Sudoku puzzle, powered by mindgame developer Core Crosswords & many More. The Crosswords are based on current happenings and stories which are found on IBNLive website.
In the Active Search application users can search the news, videos, blogs and the web sections of the news portal with the help of sub topics which are related to the original search term. For example, if you search film in the News section, it will give results that were divided into sub categories such as ‘Sharukh khan with the Knight Riders’, ‘Ricky Ponting’ and ‘Shah Rukh Khan’.
Neeraj Sanan, marketing head, Web18, has said, “Web 18 has always aimed at providing highest level of interactive experience to its users on its various portals. With these newly added innovative applications at IBNLive.com, we are confident that the users will have great online experience as these features will serve as ideal tools for information as well as recreation.”
In Mindgames section, it contains Daily Crosswords with five categories general, business, sports, cricket and entertainment and with a Sudoku puzzle, powered by mindgame developer Core Crosswords & many More. The Crosswords are based on current happenings and stories which are found on IBNLive website.
In the Active Search application users can search the news, videos, blogs and the web sections of the news portal with the help of sub topics which are related to the original search term. For example, if you search film in the News section, it will give results that were divided into sub categories such as ‘Sharukh khan with the Knight Riders’, ‘Ricky Ponting’ and ‘Shah Rukh Khan’.
Neeraj Sanan, marketing head, Web18, has said, “Web 18 has always aimed at providing highest level of interactive experience to its users on its various portals. With these newly added innovative applications at IBNLive.com, we are confident that the users will have great online experience as these features will serve as ideal tools for information as well as recreation.”
Wednesday, May 14, 2008
Online marketing: To Know is to Believe
Marketing via Internet. How does it sound to you? 'Not very interesting' would be the answer of many people. 'Highly profitable' would be the comment of some other group of people. Now what is the difference between these two groups. Obviously the difference is 'knowledge.'
Some have knowledge about the strength of online marketing and some have don't. This knowledge makes all the difference. Do you know that according to the research group Forrester, European Internet users now spend 14.3 hours a week online, compared with 11.3 hours watching TV, and 4.4 hours reading newspapers or magazines.
Now, how does it make a difference. It does, because online marketing is the core activity while using the Internet. That is why the annual value of pan-European online advertising is set to reach 16 Billion Euro or $22 billion or £10.8 billion by 2012, more than double that of 2006, says a study of Forrester.
The research further says that UK will continue to see the most online advertising in the next 4 years, ahead of Germany and France and search engines would continue to dominate online advertising spend, followed by display advertisements and e-mails.
Now, after knowing this small piece of information, I hope that the mindset of the first group of people would have changed. Really, the online marketing growth is mammoth and it is growing day by day.
Some have knowledge about the strength of online marketing and some have don't. This knowledge makes all the difference. Do you know that according to the research group Forrester, European Internet users now spend 14.3 hours a week online, compared with 11.3 hours watching TV, and 4.4 hours reading newspapers or magazines.
Now, how does it make a difference. It does, because online marketing is the core activity while using the Internet. That is why the annual value of pan-European online advertising is set to reach 16 Billion Euro or $22 billion or £10.8 billion by 2012, more than double that of 2006, says a study of Forrester.
The research further says that UK will continue to see the most online advertising in the next 4 years, ahead of Germany and France and search engines would continue to dominate online advertising spend, followed by display advertisements and e-mails.
Now, after knowing this small piece of information, I hope that the mindset of the first group of people would have changed. Really, the online marketing growth is mammoth and it is growing day by day.
Thursday, May 8, 2008
Chananges in Google Translator
If you are usinig google translator, you will find some slight changes in the design of it ie redesign the site. Earlier it containg a single HTML combo box showing the listed language list, now you will get two DHTML combo boxes, each containing a language for more free combining of source and target languaes.
Google’s meta description of the service explains, “This translator supports: English, Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Hindi, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish”.
Wednesday, May 7, 2008
Online marketing: Experiments For Advertising
Experiments are the key of any marketing campaign and online marketing is also not an exception in that case. So lot of happenings are occurring in the advertising field also.
The latest buzz is about DoubleClick Mobile and mobile ad networks. DoubleClick enables media sellers to manage their display campaigns in tandem with emerging platforms, such as mobile advertising, in a single location.
DoubleClick has announced that DoubleClick Mobile, the company’s advertising delivery system for mobile devices, is mixing with mobile ad networks including AdMob, which is the world's largest mobile advertising marketplace, and Google’s AdSense for mobile and Millennial Media’s premium MBrand network as well as its Decktrade performance network.
The upgrade would help mobile publishers fill more of their available inventory and ultimately earn more revenue, which is the main aim of online marketing campaign. Now, publishers using DoubleClick Mobile can sell mobile display inventory indirectly, through automated access to networks of mobile advertisers. Publishers can continue to sell directly as they have always done.
In fact, DoubleClick Mobile provides an accurate view of what inventory is available to sell, what has been sold directly and what has been filled by ad networks. And by managing inventory across direct and indirect channels, DoubleClick Mobile helps publisher better monetise their mobile web content.
The latest buzz is about DoubleClick Mobile and mobile ad networks. DoubleClick enables media sellers to manage their display campaigns in tandem with emerging platforms, such as mobile advertising, in a single location.
DoubleClick has announced that DoubleClick Mobile, the company’s advertising delivery system for mobile devices, is mixing with mobile ad networks including AdMob, which is the world's largest mobile advertising marketplace, and Google’s AdSense for mobile and Millennial Media’s premium MBrand network as well as its Decktrade performance network.
The upgrade would help mobile publishers fill more of their available inventory and ultimately earn more revenue, which is the main aim of online marketing campaign. Now, publishers using DoubleClick Mobile can sell mobile display inventory indirectly, through automated access to networks of mobile advertisers. Publishers can continue to sell directly as they have always done.
In fact, DoubleClick Mobile provides an accurate view of what inventory is available to sell, what has been sold directly and what has been filled by ad networks. And by managing inventory across direct and indirect channels, DoubleClick Mobile helps publisher better monetise their mobile web content.
Tuesday, May 6, 2008
VoiceCloud offers a real-time, voice-to-text transcription service.
With the help of VoiceCloud's patent-pending streaming audio technology users can access and read their voicemail messages -- transcribed in real-time -- either on a mobile device or online. Users can access either on a mobile phone, iPhone, Blackberry or online. User can immediately track who has called and what was said.
It is compatible with major US carriers and support from both fixed and mobile networks, VoiceCloud's innovative solution also have unlimited voice/transcription storage and retrieval. Its interface is specially designed for the iPhone and 24/7 customer service and support.Keeping these things in mind, VoiceCloud was established to bring affordable, real-time, audio and voice transcriptions to enterprises,developers and consumers.
Monday, May 5, 2008
SMS-based route finder service launched by RouteGuru.com
RouteGuru.com, which offer services i.e landmark-based driving directions in India, has established RouteGuru On-the-Go, a SMS-based service that would help users in the Delhi-NCR region to find direction hints as well as approximate auto-fare while they are on the move.
To get benifited by their service i.e to find direction hints, just write an SMS in the ‘rg source-location-name to destination-name’ format (for e.g., ‘rg india gate to rohini’) and send it to 56767, according to the company. The SMS request would cost Rs 1 to Rs 3 as per the mobile operator.
On receiving the SMS, RouteGuru.com would send an SMS response that contain provided information like major roads to take or landmarks to pass-by, approximate distance to go after each hint for the next hint, and approximate auto-fare in rupees.
Avinash Agrawal, founder and CEO, RouteGuru.com, has said: “Now, you don't need to feel helpless at a busy roundabout, hoping for a stranger to stop-by and guide you to your destination. You don't also need to be at the mercy of the auto-drivers for which route they should take or how much you should pay,”
To get benifited by their service i.e to find direction hints, just write an SMS in the ‘rg source-location-name to destination-name’ format (for e.g., ‘rg india gate to rohini’) and send it to 56767, according to the company. The SMS request would cost Rs 1 to Rs 3 as per the mobile operator.
On receiving the SMS, RouteGuru.com would send an SMS response that contain provided information like major roads to take or landmarks to pass-by, approximate distance to go after each hint for the next hint, and approximate auto-fare in rupees.
Avinash Agrawal, founder and CEO, RouteGuru.com, has said: “Now, you don't need to feel helpless at a busy roundabout, hoping for a stranger to stop-by and guide you to your destination. You don't also need to be at the mercy of the auto-drivers for which route they should take or how much you should pay,”
Orkut Users will Soon get Access to Scrabulous
Orkut users will soon get access to Scrabulous, an online word game developed by Rajat and Jayant Agarwalla. This application which is very popular among the people and have 3 million registered users. Scrabulous currently runnining on Face book, where it become the fifth - most popular application.
“We will be releasing Scrabulous and ChessPro on Orkut next week and I believe it to be equally successful on Orkut, if not more,” said by rajat aggrawal
Scrabulous was recently in news when Hasbro and Mattel, who jointly own the rights to the Scrabble board game on which Scrabulous is based, asked Facebook to pull down Scrabulous as they claim it’s infringing on their intellectual property rights.
“We will be releasing Scrabulous and ChessPro on Orkut next week and I believe it to be equally successful on Orkut, if not more,” said by rajat aggrawal
Scrabulous was recently in news when Hasbro and Mattel, who jointly own the rights to the Scrabble board game on which Scrabulous is based, asked Facebook to pull down Scrabulous as they claim it’s infringing on their intellectual property rights.
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