Google Wants to Preserve Yahoo Competition

The Yahoo and Microsoft merger will ruin the healthy competition market for Google. The leading search engine marketing company wants to preserve the competitive market.

The latest buzz in online marketing is that Google is willing to prevent Yahoo from being swallowed by Microsoft, this will ruin the competition that Google and Yahoo healthily share. Once the last bid of $US47.5 billion is accepted by Yahoo. Microsoft's share of US Internet search queries will expand massively which will also include profitable business of selling graphical and video ads. This might pose problem for Google who is merrily enjoying the leading seat for many years now.

Google also confessed that it is a 'relatively small' part of the advertising world and that Yahoo is the leader. Hence, it's only successful market area is search ad which is giving it the position of aleader. But if two of his major competitors join hand, the competition will double of the leading online marketing company, who will probably not be able to face the blow.

Google planned to construst R&D campus at NASA

Larry Page and Sergey Brin's dynamic duo gears up for materialising their SPACE dreams. But is that really the final frontier? Find out!

Google's Page and Brin are settled for the 40-years lease term agreement with NASA, which has been a development for building a high-tech R&D campus at NASA's Ames Research Center in Mountain View. As of now, Google reserves the choice of extending this term to 90 years because the construction is estimated to be set off from 2013. Reportedly, Google would pay $3.66-million per annum initially.

The initiative has been extolled by the officials of both the esteemed organizations, i.e. NASA and Google. The layout too seems to be impressive, as the leased campus space of 42.2 acres would be efficiently utilized by Google. According to Google's plan, the area of 12 million square feet would be dedicated to offices. Whereas, the expansion phase could bring in housing for talented brain pool of the organization.

Throwing some light on this association, we come up with the fact that Google and NASA have also worked together for Google Earth and other projects of similar nature. So, this association would not be new, but is really helpful for NASA in their tryst with development of Research Park, which is dedicated to space exploration, scientific discovery and other similar projects.

Changes in Google Fevicon

Our favourite Google seems to be on an updation spree. Last Friday, a change has been seen on the fevicon of Google. instead of the capital G which it normally uses for all its services, this fevicon is appearing as a small cursive 'g'. the updation process, it seems is still on, since not all the Google servres reflect the change. It looks Good, so hoping that the change will soon be visible on all Google servers.

Online marketing: Waiting For The Hot Deal

The day of 19'th May, 2008, would be a memorable day for the online marketing, search engine advertising and social networking. There are two reasons for this.

First reason is that, on this date AOL is completing its takeover of social networking site Bebo, which means that Yahoo is going to loose a key deal to supply advertising to the social networking site.

And second reason is that Yahoo has confirmed its willingness to discuss a new and more limited deal with Microsoft over combining the two companies. The combination is likely to affect online marketing and advertising businesses.

Both of these happenings may bring great changes in the worldwide environment of online marketing, Internet advertising and social advertising.

Earlier Microsoft had proposed an online advertising deal with Yahoo, two weeks after the failure of talks about a takeover of the Silicon Valley firm for 47.5 Billion USD or £24.4 Billion.

The buzz is that Yahoo has said that it will evaluate each of their alternatives, including any Microsoft proposal, consistent with its fiduciary duties. The firm would focus on maximising stockholder value. At the same time Yahoo and its board of directors would consider a number of value maximising strategic alternatives.

Meanwhile, buzz is also that talks between Yahoo and Google are intensifying. Two are trying to push an online marketing and online advertising deal through ahead of any renewed approach from Microsoft.

Yahoo and Google might explore an open platform on which the two firms could jointly bid to serve ads alongside search results. The project could be announced within two weeks.

Online Ad Network Tyroo launched Gaming channel for advertisers

Tyroo Media, one of the online ad network, launched a Premium Gaming channel which consist of inventory like Miniclip.com, UltimateArcade.com and Cheatcodes.com. It targets an age-group of 13-25 years with high speed broadband connections and good spending power.


Aditya Khanna, business head, Tyroo Media said, “Gaming is one of our strong sub-categories as part of our complete entertainment bouquet that also includes Social Networking, Movies, Music and Downloads among others. It is typically being used by advertisers in the FMCG, sports, manufacturing, and personal technology industries”

According to Aditya Khanna, Tyroo is currently offering Premium Technology, NRI, Entertainment, Education, Auto, Cricket, News and Regional inventories making the company one of the largest horizontal inventory accumulator in India.

Google New online backup Services Soon

According to a Silicon Valley entrepreneur, GOOGLE may launch a new backup service.

Google's Online backup services allow user to use the internet like a hard drive, usually on a subscription basis. This is part of a shift towards "cloud computing", or moving data onto the web so it is accessible from anywhere.

A Google Australia spokesperson could not confirm Mr Calacanis' prediction.

"The applications Australians use every day, such as email, photo sharing, and word processing, are moving to the web because it's easier to share and access your data from anywhere when it's online, in one place," the spokesperson said.

"Storage is an important part of this move towards 'cloud computing'. That's why we've always offered a lot of free storage.

"However, we don't have anything new to announce right now."

Mr Calacanis said the move towards online backup will help make data storage issues a thing of the past.

"I think backup is going to be one of those problems that was a huge problem yesterday and will not be a problem at all tomorrow."

IBNLive.com launches Mindgames and Active Search

News portal IBNLive.com, has added two new features in the website named Mindgames and Active Search. As per the company, these two features have been added to increase more participation of users and to present them daily news and new stories.

In Mindgames section, it contains Daily Crosswords with five categories general, business, sports, cricket and entertainment and with a Sudoku puzzle, powered by mindgame developer Core Crosswords & many More. The Crosswords are based on current happenings and stories which are found on IBNLive website.

In the Active Search application users can search the news, videos, blogs and the web sections of the news portal with the help of sub topics which are related to the original search term. For example, if you search film in the News section, it will give results that were divided into sub categories such as ‘Sharukh khan with the Knight Riders’, ‘Ricky Ponting’ and ‘Shah Rukh Khan’.

Neeraj Sanan, marketing head, Web18, has said, “Web 18 has always aimed at providing highest level of interactive experience to its users on its various portals. With these newly added innovative applications at IBNLive.com, we are confident that the users will have great online experience as these features will serve as ideal tools for information as well as recreation.”