Latest SEO Technique to bring the webiste in SERP

To bring website in top ranking, seo companies used unethical search engine optimization tactics by stuffing pages with keywords, participating in link farms. But now a days these techniques are not welcomed by the search engine.

A Microsoft spokesperson said regarding the organization such as content farms which are flooded their web with low quality content to promote their website and increase clicks, that company "prefers quality over quantity" to manage its Bing search engine.

Relevancy of back link or inbound links are given weightage to come up in SERP, as told to ZDNet Asia in an e-mail interview. Back link from Authoritative website are given high weighted other than junk website.

Website which are using black hat techniques or techniques using hidden text, keywords stuffing, link farming to increase the backlink are prevented to come up in SERP, the Microsoft executive added. However, he did not give detail about how the checks were implemented and executed.

Google also follow the similar technique, as per company spokesperson. He explained that a site's ranking in its search results is automatically determined by computer algorithms that have included hundreds of parameters. He said, "Our algorithms are effectively designed to prevent people from manipulating the rankings of competitors in our search results,"

Yahoo, also follow the same technique in the search market, but declined to comment on it when contacted.

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