Latest SEO Technique to bring the webiste in SERP

To bring website in top ranking, seo companies used unethical search engine optimization tactics by stuffing pages with keywords, participating in link farms. But now a days these techniques are not welcomed by the search engine.

A Microsoft spokesperson said regarding the organization such as content farms which are flooded their web with low quality content to promote their website and increase clicks, that company "prefers quality over quantity" to manage its Bing search engine.

Relevancy of back link or inbound links are given weightage to come up in SERP, as told to ZDNet Asia in an e-mail interview. Back link from Authoritative website are given high weighted other than junk website.

Website which are using black hat techniques or techniques using hidden text, keywords stuffing, link farming to increase the backlink are prevented to come up in SERP, the Microsoft executive added. However, he did not give detail about how the checks were implemented and executed.

Google also follow the similar technique, as per company spokesperson. He explained that a site's ranking in its search results is automatically determined by computer algorithms that have included hundreds of parameters. He said, "Our algorithms are effectively designed to prevent people from manipulating the rankings of competitors in our search results,"

Yahoo, also follow the same technique in the search market, but declined to comment on it when contacted.

For more on this visit :
Checks to curb latest SEO tricks

Microsoft's Released Free SEO Tool for webmasters - SEO TOOLKIT

Microsoft released a free search engine optimization(SEO)tool for website named "Seo Toolkit" on Tuesday.

This software works with websites that supported by Microsoft's IIS Web servers on windows based mchines. Earlier its beta version was released back in june.

The IIS Search Engine Optimization (SEO) Toolkit support Web developers, hosting providers, and Web server administrators to enhance their Web site's relevance in search results by recommending how to make the site content more search engine-friendly. It also includes

Site Analysis module,
the Robots Exclusion module,
and the Sitemaps and Site Indexes module,

which helps you to carry out detailed analysis and recommendations to improve your website performance.

Site Analysis module - Increase the number of Organic Traffic

SEO Toolkit craws through local as well as external websites for the goal to optimize the web content, structure, and url. It also use to solve the common problems with recommendation. Problem such as broken links, loading time of pages, invalid markup, duplicate resources, performance issues etc .

The Robots Exclusion module - control over search engines access and what content to be displayed

This module enables Web site owners to organize the robots.txt file from within the IIS Manager interface, to control the indexing of specified URLs, by disallowing search engine crawlers from accessing them. Here users can have their own choice to view the web sites using a physical or a logical hierarchal view. User can disallow specific files or folders of the Web application by entering path manually or modify a selected path with the help of wild cards.


Sitemaps and Site Indexes module - Gives search engines about locations available for indexing

This module enables Web site owners to manage the sitemap files and sitemap indexes on the site, application, and folder level to assist search engines up to date so that all url should be inexed by search engines.

To know more on seo toolkit feature visit Search Engine Optimization Toolkit

To install the toolkit, Microsoft's Web Platform Installer needs to be used. The Web Platform Installer centralizes the installation of Microsoft software used for Web sites. It's also a free download available from Microsoft.

The SEO Toolkit will run on Windows Vista, Windows 7, Windows Server 2008 or Windows Server 2008 R2 operating systems. It can be seo toolkit downloaded at this Microsoft Web site, which provides support materials and a demo.

Social Media - Small Business should participate in it or not

Now a days every companies are focusing on social media for their web campaigns. As this gives user to advertise product free, and gives a greater exposure to their campaigns. As it can be said social media have three components concept, media, social interface. The top most social networks are twitter, myspace, facebook etc.

As everything has its advantage and disadvantages. Social media also have some advantages and disadvantages. Advantages,It build relationships with similar interest of people and huge conversation, Make your identity and explore your creativity, sharing and connectivity. Disadvantage are many content are overlooked, Information overload and social networking overload, work balance are hard to achieve etc.

Earlier Shana has stated about 20 Reasons Your Small Business Should Use Social Media Marketing

1) Branding
2)Create a buzz
3) Online reputation management
4) Establish yourself as an expert
5) Word of mouth
6) Build relationships and become more personal
7) Open up the line of communication between business owner and millions of potential customers
8| Small businesses can compete with the large companies
9) Social networking with potential clients and customers from all over the globe
10) Get great traffic
11) Increase your link-ability
12)Helps with search engines
13)Much cheaper than traditional marketing and advertising
14)Your company is more accessible
15)Direct conversation to a specific niche
16)Provides another way for potential customers to find you
17)It's a way to explain yourself
18)Show Your Stuff
19)Find out exactly what your customers want –
20)Your customers can play an active role in the business

For detail you can visit http://blissfullydomestic.com/2008/20-reasons-small-businesses-should-use-social-media

But today B.L. Ochman has come up with 10 things social media can’t do for you

1. Substitute for marketing strategy.
2. Succeed without management buying in.
3. Be viewed as a short-term project.
4. Produce meaningful, measurable results quickly.
5. Be done in-house by the vast majority of companies.
6. Provide a quick fix to the bottom line or a tarnished reputation.
7. Be done without a realistic budget.
8. Guarantee sales or influence.
9. Be done by “kids” who “understand social innately.”
10. Replace PR.

For more visit: http://www.tirebusiness.com/subscriber/headlines2.phtml?cat=1204552929&headline=10+things+social+media+can%92t+do+for+you&id=1262803026

Whats your opinion about social media.