Online marketing: To Know is to Believe

Marketing via Internet. How does it sound to you? 'Not very interesting' would be the answer of many people. 'Highly profitable' would be the comment of some other group of people. Now what is the difference between these two groups. Obviously the difference is 'knowledge.'

Some have knowledge about the strength of online marketing and some have don't. This knowledge makes all the difference. Do you know that according to the research group Forrester, European Internet users now spend 14.3 hours a week online, compared with 11.3 hours watching TV, and 4.4 hours reading newspapers or magazines.

Now, how does it make a difference. It does, because online marketing is the core activity while using the Internet. That is why the annual value of pan-European online advertising is set to reach 16 Billion Euro or $22 billion or £10.8 billion by 2012, more than double that of 2006, says a study of Forrester.

The research further says that UK will continue to see the most online advertising in the next 4 years, ahead of Germany and France and search engines would continue to dominate online advertising spend, followed by display advertisements and e-mails.

Now, after knowing this small piece of information, I hope that the mindset of the first group of people would have changed. Really, the online marketing growth is mammoth and it is growing day by day.