Tyroo Media, one of the online ad network, launched a Premium Gaming channel which consist of inventory like Miniclip.com, UltimateArcade.com and Cheatcodes.com. It targets an age-group of 13-25 years with high speed broadband connections and good spending power.
Aditya Khanna, business head, Tyroo Media said, “Gaming is one of our strong sub-categories as part of our complete entertainment bouquet that also includes Social Networking, Movies, Music and Downloads among others. It is typically being used by advertisers in the FMCG, sports, manufacturing, and personal technology industries”
According to Aditya Khanna, Tyroo is currently offering Premium Technology, NRI, Entertainment, Education, Auto, Cricket, News and Regional inventories making the company one of the largest horizontal inventory accumulator in India.
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