Online marketing: Waiting For The Hot Deal

The day of 19'th May, 2008, would be a memorable day for the online marketing, search engine advertising and social networking. There are two reasons for this.

First reason is that, on this date AOL is completing its takeover of social networking site Bebo, which means that Yahoo is going to loose a key deal to supply advertising to the social networking site.

And second reason is that Yahoo has confirmed its willingness to discuss a new and more limited deal with Microsoft over combining the two companies. The combination is likely to affect online marketing and advertising businesses.

Both of these happenings may bring great changes in the worldwide environment of online marketing, Internet advertising and social advertising.

Earlier Microsoft had proposed an online advertising deal with Yahoo, two weeks after the failure of talks about a takeover of the Silicon Valley firm for 47.5 Billion USD or £24.4 Billion.

The buzz is that Yahoo has said that it will evaluate each of their alternatives, including any Microsoft proposal, consistent with its fiduciary duties. The firm would focus on maximising stockholder value. At the same time Yahoo and its board of directors would consider a number of value maximising strategic alternatives.

Meanwhile, buzz is also that talks between Yahoo and Google are intensifying. Two are trying to push an online marketing and online advertising deal through ahead of any renewed approach from Microsoft.

Yahoo and Google might explore an open platform on which the two firms could jointly bid to serve ads alongside search results. The project could be announced within two weeks.

Online Ad Network Tyroo launched Gaming channel for advertisers

Tyroo Media, one of the online ad network, launched a Premium Gaming channel which consist of inventory like Miniclip.com, UltimateArcade.com and Cheatcodes.com. It targets an age-group of 13-25 years with high speed broadband connections and good spending power.


Aditya Khanna, business head, Tyroo Media said, “Gaming is one of our strong sub-categories as part of our complete entertainment bouquet that also includes Social Networking, Movies, Music and Downloads among others. It is typically being used by advertisers in the FMCG, sports, manufacturing, and personal technology industries”

According to Aditya Khanna, Tyroo is currently offering Premium Technology, NRI, Entertainment, Education, Auto, Cricket, News and Regional inventories making the company one of the largest horizontal inventory accumulator in India.

IBNLive.com launches Mindgames and Active Search

News portal IBNLive.com, has added two new features in the website named Mindgames and Active Search. As per the company, these two features have been added to increase more participation of users and to present them daily news and new stories.

In Mindgames section, it contains Daily Crosswords with five categories general, business, sports, cricket and entertainment and with a Sudoku puzzle, powered by mindgame developer Core Crosswords & many More. The Crosswords are based on current happenings and stories which are found on IBNLive website.

In the Active Search application users can search the news, videos, blogs and the web sections of the news portal with the help of sub topics which are related to the original search term. For example, if you search film in the News section, it will give results that were divided into sub categories such as ‘Sharukh khan with the Knight Riders’, ‘Ricky Ponting’ and ‘Shah Rukh Khan’.

Neeraj Sanan, marketing head, Web18, has said, “Web 18 has always aimed at providing highest level of interactive experience to its users on its various portals. With these newly added innovative applications at IBNLive.com, we are confident that the users will have great online experience as these features will serve as ideal tools for information as well as recreation.”

Online marketing: Experiments For Advertising

Experiments are the key of any marketing campaign and online marketing is also not an exception in that case. So lot of happenings are occurring in the advertising field also.

The latest buzz is about DoubleClick Mobile and mobile ad networks. DoubleClick enables media sellers to manage their display campaigns in tandem with emerging platforms, such as mobile advertising, in a single location.

DoubleClick has announced that DoubleClick Mobile, the company’s advertising delivery system for mobile devices, is mixing with mobile ad networks including AdMob, which is the world's largest mobile advertising marketplace, and Google’s AdSense for mobile and Millennial Media’s premium MBrand network as well as its Decktrade performance network.

The upgrade would help mobile publishers fill more of their available inventory and ultimately earn more revenue, which is the main aim of online marketing campaign. Now, publishers using DoubleClick Mobile can sell mobile display inventory indirectly, through automated access to networks of mobile advertisers. Publishers can continue to sell directly as they have always done.

In fact, DoubleClick Mobile provides an accurate view of what inventory is available to sell, what has been sold directly and what has been filled by ad networks. And by managing inventory across direct and indirect channels, DoubleClick Mobile helps publisher better monetise their mobile web content.

VoiceCloud offers a real-time, voice-to-text transcription service.

With the help of VoiceCloud's patent-pending streaming audio technology users can access and read their voicemail messages -- transcribed in real-time -- either on a mobile device or online. Users can access either on a mobile phone, iPhone, Blackberry or online. User can immediately track who has called and what was said.

It is compatible with major US carriers and support from both fixed and mobile networks, VoiceCloud's innovative solution also have unlimited voice/transcription storage and retrieval. Its interface is specially designed for the iPhone and 24/7 customer service and support.Keeping these things in mind, VoiceCloud was established to bring affordable, real-time, audio and voice transcriptions to enterprises,developers and consumers.

Google Doesn’t Seem To Be Going With EU Report

According to Reuters Google has defended the user data policy, which says that there is no need for search services to keep the personal data further than 6 months. This development came up on Monday, as a response to the EU report. It seems to be adhering to the policy, which allows retaining the data up to 18 months. Google believes that it is essential for enhancing the search results.

However, the data protection commissioners from European Union suggest that search services should make efforts to protect personal information.

To know more read http://in.reuters.com/article/technologyNews/idINIndia-32911820080408

Adobe merges business which is serving PCs, Mobile

According to Reuters Adobe Systems Inc is merging business units under one roof which serves PCs, Mobile, software for computers and consumer electronics to meke them run on a single technology platform.


The move represents the further consolidation of its 2005 Macromedia acquisition with the broader Adobe organization while also recognizing the growing convergence of once-distinct software and the need for it to run across a range of devices.

The merging of the different business units may appear on its face to be simply an organizational restructuring, where the Mobile and Devices Business Unit will be folded under Adobe's Experience and Technology group.

But the changes also are part of Adobe's effort to create a unified technical underpinning for software that serves everyone from Japanese phone users to YouTube watchers.

Adobe said its mobile and devices business unit is joining the experience and technology group led by Adobe Chief Technology Officer Kevin Lynch, a former Macromedia executive.

Gary Kovacs, vice president of product management and marketing for the mobile and devices unit, has been promoted to vice president and general manager of the business unit and will report to Lynch from May 1.

Kovacs takes over for Senior Vice President Al Ramadan, who is leaving Adobe effective April 30, after nearly 10 years with Adobe and, before that, Macromedia. Kovacs was previously vice president of product marketing at Macromedia.

To know more visit http://in.reuters.com/article/technologyNews/idINIndia-32908220080408