While you are placing ad display pay per click campaigns with Google AdWords be very careful. You might just be charged for something which you have not opted for.
Google, the leading search engine and the best pay per click ads provider was taken to court recently for charging its customers for ad bookings which they had not requested at all. The trick which the ad provider had been playing with its customers was in the Google's Online auction based advertising system. Ideally the system requires customers to specify what they would be willing to pay for the words or phrases they select for their advertisement.
This form also contains an option to bid on ads that appear on the third party websites. But the issue was, even if the bidders did not select a third party site ad option, Google was automatically selecting it as payment due and charging its clients for same.
Later it was discovered that if the advertisers were placing a 0 in the third party ad bid, they were not being charged but if it was left blank charges were automatically ebing credited to the advertisers Pay Per click account.
This I believe should have been caught much earlier by the Google's Quality Check department. Well guys remember the phrase: “To Error is Human” but if the Error is from Google and is stealing hefty amount from its client's pocket, then “To Error is Humongous”
source by http://www.news.com/8301-10784_3-9925715-7.html
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