Experiments are the key of any marketing campaign and online marketing is also not an exception in that case. So lot of happenings are occurring in the advertising field also.
The latest buzz is about DoubleClick Mobile and mobile ad networks. DoubleClick enables media sellers to manage their display campaigns in tandem with emerging platforms, such as mobile advertising, in a single location.
DoubleClick has announced that DoubleClick Mobile, the company’s advertising delivery system for mobile devices, is mixing with mobile ad networks including AdMob, which is the world's largest mobile advertising marketplace, and Google’s AdSense for mobile and Millennial Media’s premium MBrand network as well as its Decktrade performance network.
The upgrade would help mobile publishers fill more of their available inventory and ultimately earn more revenue, which is the main aim of online marketing campaign. Now, publishers using DoubleClick Mobile can sell mobile display inventory indirectly, through automated access to networks of mobile advertisers. Publishers can continue to sell directly as they have always done.
In fact, DoubleClick Mobile provides an accurate view of what inventory is available to sell, what has been sold directly and what has been filled by ad networks. And by managing inventory across direct and indirect channels, DoubleClick Mobile helps publisher better monetise their mobile web content.
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