Tuesday, April 8, 2008

Adobe merges business which is serving PCs, Mobile

According to Reuters Adobe Systems Inc is merging business units under one roof which serves PCs, Mobile, software for computers and consumer electronics to meke them run on a single technology platform.


The move represents the further consolidation of its 2005 Macromedia acquisition with the broader Adobe organization while also recognizing the growing convergence of once-distinct software and the need for it to run across a range of devices.

The merging of the different business units may appear on its face to be simply an organizational restructuring, where the Mobile and Devices Business Unit will be folded under Adobe's Experience and Technology group.

But the changes also are part of Adobe's effort to create a unified technical underpinning for software that serves everyone from Japanese phone users to YouTube watchers.

Adobe said its mobile and devices business unit is joining the experience and technology group led by Adobe Chief Technology Officer Kevin Lynch, a former Macromedia executive.

Gary Kovacs, vice president of product management and marketing for the mobile and devices unit, has been promoted to vice president and general manager of the business unit and will report to Lynch from May 1.

Kovacs takes over for Senior Vice President Al Ramadan, who is leaving Adobe effective April 30, after nearly 10 years with Adobe and, before that, Macromedia. Kovacs was previously vice president of product marketing at Macromedia.

To know more visit http://in.reuters.com/article/technologyNews/idINIndia-32908220080408

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