Tuesday, March 2, 2010
Friday, January 29, 2010
Latest SEO Technique to bring the webiste in SERP
To bring website in top ranking, seo companies used unethical search engine optimization tactics by stuffing pages with keywords, participating in link farms. But now a days these techniques are not welcomed by the search engine.
A Microsoft spokesperson said regarding the organization such as content farms which are flooded their web with low quality content to promote their website and increase clicks, that company "prefers quality over quantity" to manage its Bing search engine.
Relevancy of back link or inbound links are given weightage to come up in SERP, as told to ZDNet Asia in an e-mail interview. Back link from Authoritative website are given high weighted other than junk website.
Website which are using black hat techniques or techniques using hidden text, keywords stuffing, link farming to increase the backlink are prevented to come up in SERP, the Microsoft executive added. However, he did not give detail about how the checks were implemented and executed.
Google also follow the similar technique, as per company spokesperson. He explained that a site's ranking in its search results is automatically determined by computer algorithms that have included hundreds of parameters. He said, "Our algorithms are effectively designed to prevent people from manipulating the rankings of competitors in our search results,"
Yahoo, also follow the same technique in the search market, but declined to comment on it when contacted.
For more on this visit :
Checks to curb latest SEO tricks
A Microsoft spokesperson said regarding the organization such as content farms which are flooded their web with low quality content to promote their website and increase clicks, that company "prefers quality over quantity" to manage its Bing search engine.
Relevancy of back link or inbound links are given weightage to come up in SERP, as told to ZDNet Asia in an e-mail interview. Back link from Authoritative website are given high weighted other than junk website.
Website which are using black hat techniques or techniques using hidden text, keywords stuffing, link farming to increase the backlink are prevented to come up in SERP, the Microsoft executive added. However, he did not give detail about how the checks were implemented and executed.
Google also follow the similar technique, as per company spokesperson. He explained that a site's ranking in its search results is automatically determined by computer algorithms that have included hundreds of parameters. He said, "Our algorithms are effectively designed to prevent people from manipulating the rankings of competitors in our search results,"
Yahoo, also follow the same technique in the search market, but declined to comment on it when contacted.
For more on this visit :
Checks to curb latest SEO tricks
Wednesday, January 13, 2010
Microsoft's Released Free SEO Tool for webmasters - SEO TOOLKIT
Microsoft released a free search engine optimization(SEO)tool for website named "Seo Toolkit" on Tuesday.
This software works with websites that supported by Microsoft's IIS Web servers on windows based mchines. Earlier its beta version was released back in june.
The IIS Search Engine Optimization (SEO) Toolkit support Web developers, hosting providers, and Web server administrators to enhance their Web site's relevance in search results by recommending how to make the site content more search engine-friendly. It also includes
Site Analysis module,
the Robots Exclusion module,
and the Sitemaps and Site Indexes module,
which helps you to carry out detailed analysis and recommendations to improve your website performance.
Site Analysis module - Increase the number of Organic Traffic
SEO Toolkit craws through local as well as external websites for the goal to optimize the web content, structure, and url. It also use to solve the common problems with recommendation. Problem such as broken links, loading time of pages, invalid markup, duplicate resources, performance issues etc .
The Robots Exclusion module - control over search engines access and what content to be displayed
This module enables Web site owners to organize the robots.txt file from within the IIS Manager interface, to control the indexing of specified URLs, by disallowing search engine crawlers from accessing them. Here users can have their own choice to view the web sites using a physical or a logical hierarchal view. User can disallow specific files or folders of the Web application by entering path manually or modify a selected path with the help of wild cards.
Sitemaps and Site Indexes module - Gives search engines about locations available for indexing
This module enables Web site owners to manage the sitemap files and sitemap indexes on the site, application, and folder level to assist search engines up to date so that all url should be inexed by search engines.
To know more on seo toolkit feature visit Search Engine Optimization Toolkit
To install the toolkit, Microsoft's Web Platform Installer needs to be used. The Web Platform Installer centralizes the installation of Microsoft software used for Web sites. It's also a free download available from Microsoft.
The SEO Toolkit will run on Windows Vista, Windows 7, Windows Server 2008 or Windows Server 2008 R2 operating systems. It can be seo toolkit downloaded at this Microsoft Web site, which provides support materials and a demo.
This software works with websites that supported by Microsoft's IIS Web servers on windows based mchines. Earlier its beta version was released back in june.
The IIS Search Engine Optimization (SEO) Toolkit support Web developers, hosting providers, and Web server administrators to enhance their Web site's relevance in search results by recommending how to make the site content more search engine-friendly. It also includes
Site Analysis module,
the Robots Exclusion module,
and the Sitemaps and Site Indexes module,
which helps you to carry out detailed analysis and recommendations to improve your website performance.
Site Analysis module - Increase the number of Organic Traffic
SEO Toolkit craws through local as well as external websites for the goal to optimize the web content, structure, and url. It also use to solve the common problems with recommendation. Problem such as broken links, loading time of pages, invalid markup, duplicate resources, performance issues etc .
The Robots Exclusion module - control over search engines access and what content to be displayed
This module enables Web site owners to organize the robots.txt file from within the IIS Manager interface, to control the indexing of specified URLs, by disallowing search engine crawlers from accessing them. Here users can have their own choice to view the web sites using a physical or a logical hierarchal view. User can disallow specific files or folders of the Web application by entering path manually or modify a selected path with the help of wild cards.
Sitemaps and Site Indexes module - Gives search engines about locations available for indexing
This module enables Web site owners to manage the sitemap files and sitemap indexes on the site, application, and folder level to assist search engines up to date so that all url should be inexed by search engines.
To know more on seo toolkit feature visit Search Engine Optimization Toolkit
To install the toolkit, Microsoft's Web Platform Installer needs to be used. The Web Platform Installer centralizes the installation of Microsoft software used for Web sites. It's also a free download available from Microsoft.
The SEO Toolkit will run on Windows Vista, Windows 7, Windows Server 2008 or Windows Server 2008 R2 operating systems. It can be seo toolkit downloaded at this Microsoft Web site, which provides support materials and a demo.
Thursday, January 7, 2010
Social Media - Small Business should participate in it or not
Now a days every companies are focusing on social media for their web campaigns. As this gives user to advertise product free, and gives a greater exposure to their campaigns. As it can be said social media have three components concept, media, social interface. The top most social networks are twitter, myspace, facebook etc.
As everything has its advantage and disadvantages. Social media also have some advantages and disadvantages. Advantages,It build relationships with similar interest of people and huge conversation, Make your identity and explore your creativity, sharing and connectivity. Disadvantage are many content are overlooked, Information overload and social networking overload, work balance are hard to achieve etc.
Earlier Shana has stated about 20 Reasons Your Small Business Should Use Social Media Marketing
1) Branding
2)Create a buzz
3) Online reputation management
4) Establish yourself as an expert
5) Word of mouth
6) Build relationships and become more personal
7) Open up the line of communication between business owner and millions of potential customers
8| Small businesses can compete with the large companies
9) Social networking with potential clients and customers from all over the globe
10) Get great traffic
11) Increase your link-ability
12)Helps with search engines
13)Much cheaper than traditional marketing and advertising
14)Your company is more accessible
15)Direct conversation to a specific niche
16)Provides another way for potential customers to find you
17)It's a way to explain yourself
18)Show Your Stuff
19)Find out exactly what your customers want –
20)Your customers can play an active role in the business
For detail you can visit http://blissfullydomestic.com/2008/20-reasons-small-businesses-should-use-social-media
But today B.L. Ochman has come up with 10 things social media can’t do for you
1. Substitute for marketing strategy.
2. Succeed without management buying in.
3. Be viewed as a short-term project.
4. Produce meaningful, measurable results quickly.
5. Be done in-house by the vast majority of companies.
6. Provide a quick fix to the bottom line or a tarnished reputation.
7. Be done without a realistic budget.
8. Guarantee sales or influence.
9. Be done by “kids” who “understand social innately.”
10. Replace PR.
For more visit: http://www.tirebusiness.com/subscriber/headlines2.phtml?cat=1204552929&headline=10+things+social+media+can%92t+do+for+you&id=1262803026
Whats your opinion about social media.
As everything has its advantage and disadvantages. Social media also have some advantages and disadvantages. Advantages,It build relationships with similar interest of people and huge conversation, Make your identity and explore your creativity, sharing and connectivity. Disadvantage are many content are overlooked, Information overload and social networking overload, work balance are hard to achieve etc.
Earlier Shana has stated about 20 Reasons Your Small Business Should Use Social Media Marketing
1) Branding
2)Create a buzz
3) Online reputation management
4) Establish yourself as an expert
5) Word of mouth
6) Build relationships and become more personal
7) Open up the line of communication between business owner and millions of potential customers
8| Small businesses can compete with the large companies
9) Social networking with potential clients and customers from all over the globe
10) Get great traffic
11) Increase your link-ability
12)Helps with search engines
13)Much cheaper than traditional marketing and advertising
14)Your company is more accessible
15)Direct conversation to a specific niche
16)Provides another way for potential customers to find you
17)It's a way to explain yourself
18)Show Your Stuff
19)Find out exactly what your customers want –
20)Your customers can play an active role in the business
For detail you can visit http://blissfullydomestic.com/2008/20-reasons-small-businesses-should-use-social-media
But today B.L. Ochman has come up with 10 things social media can’t do for you
1. Substitute for marketing strategy.
2. Succeed without management buying in.
3. Be viewed as a short-term project.
4. Produce meaningful, measurable results quickly.
5. Be done in-house by the vast majority of companies.
6. Provide a quick fix to the bottom line or a tarnished reputation.
7. Be done without a realistic budget.
8. Guarantee sales or influence.
9. Be done by “kids” who “understand social innately.”
10. Replace PR.
For more visit: http://www.tirebusiness.com/subscriber/headlines2.phtml?cat=1204552929&headline=10+things+social+media+can%92t+do+for+you&id=1262803026
Whats your opinion about social media.
Wednesday, June 18, 2008
Google Wants to Preserve Yahoo Competition
The Yahoo and Microsoft merger will ruin the healthy competition market for Google. The leading search engine marketing company wants to preserve the competitive market.
The latest buzz in online marketing is that Google is willing to prevent Yahoo from being swallowed by Microsoft, this will ruin the competition that Google and Yahoo healthily share. Once the last bid of $US47.5 billion is accepted by Yahoo. Microsoft's share of US Internet search queries will expand massively which will also include profitable business of selling graphical and video ads. This might pose problem for Google who is merrily enjoying the leading seat for many years now.
Google also confessed that it is a 'relatively small' part of the advertising world and that Yahoo is the leader. Hence, it's only successful market area is search ad which is giving it the position of aleader. But if two of his major competitors join hand, the competition will double of the leading online marketing company, who will probably not be able to face the blow.
The latest buzz in online marketing is that Google is willing to prevent Yahoo from being swallowed by Microsoft, this will ruin the competition that Google and Yahoo healthily share. Once the last bid of $US47.5 billion is accepted by Yahoo. Microsoft's share of US Internet search queries will expand massively which will also include profitable business of selling graphical and video ads. This might pose problem for Google who is merrily enjoying the leading seat for many years now.
Google also confessed that it is a 'relatively small' part of the advertising world and that Yahoo is the leader. Hence, it's only successful market area is search ad which is giving it the position of aleader. But if two of his major competitors join hand, the competition will double of the leading online marketing company, who will probably not be able to face the blow.
Saturday, June 7, 2008
Google planned to construst R&D campus at NASA
Larry Page and Sergey Brin's dynamic duo gears up for materialising their SPACE dreams. But is that really the final frontier? Find out!
Google's Page and Brin are settled for the 40-years lease term agreement with NASA, which has been a development for building a high-tech R&D campus at NASA's Ames Research Center in Mountain View. As of now, Google reserves the choice of extending this term to 90 years because the construction is estimated to be set off from 2013. Reportedly, Google would pay $3.66-million per annum initially.
The initiative has been extolled by the officials of both the esteemed organizations, i.e. NASA and Google. The layout too seems to be impressive, as the leased campus space of 42.2 acres would be efficiently utilized by Google. According to Google's plan, the area of 12 million square feet would be dedicated to offices. Whereas, the expansion phase could bring in housing for talented brain pool of the organization.
Throwing some light on this association, we come up with the fact that Google and NASA have also worked together for Google Earth and other projects of similar nature. So, this association would not be new, but is really helpful for NASA in their tryst with development of Research Park, which is dedicated to space exploration, scientific discovery and other similar projects.
Google's Page and Brin are settled for the 40-years lease term agreement with NASA, which has been a development for building a high-tech R&D campus at NASA's Ames Research Center in Mountain View. As of now, Google reserves the choice of extending this term to 90 years because the construction is estimated to be set off from 2013. Reportedly, Google would pay $3.66-million per annum initially.
The initiative has been extolled by the officials of both the esteemed organizations, i.e. NASA and Google. The layout too seems to be impressive, as the leased campus space of 42.2 acres would be efficiently utilized by Google. According to Google's plan, the area of 12 million square feet would be dedicated to offices. Whereas, the expansion phase could bring in housing for talented brain pool of the organization.
Throwing some light on this association, we come up with the fact that Google and NASA have also worked together for Google Earth and other projects of similar nature. So, this association would not be new, but is really helpful for NASA in their tryst with development of Research Park, which is dedicated to space exploration, scientific discovery and other similar projects.
Monday, June 2, 2008
Changes in Google Fevicon
Our favourite Google seems to be on an updation spree. Last Friday, a change has been seen on the fevicon of Google. instead of the capital G which it normally uses for all its services, this fevicon is appearing as a small cursive 'g'. the updation process, it seems is still on, since not all the Google servres reflect the change. It looks Good, so hoping that the change will soon be visible on all Google servers.
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